Facebook targeted advertisement for research recruitment: A primer for nurse researchers

Lisa Carter-Harris

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.

Original languageEnglish (US)
Pages (from-to)144-147
Number of pages4
JournalApplied Nursing Research
Volume32
DOIs
StatePublished - Nov 1 2016

Keywords

  • Facebook targeted advertisement
  • Online
  • Recruitment methods
  • Social media

ASJC Scopus subject areas

  • Nursing(all)

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