Richard B. Gunderman, Aaron P. Kamer

Research output: Contribution to journalReview article

1 Scopus citations


For much of the 20th century, psychologists and economists operated on the assumption that work is devoid of intrinsic rewards, and the only way to get people to work harder is through the use of rewards and punishments. This so-called carrot-and-stick model of workplace motivation, when applied to medical practice, emphasizes the use of financial incentives and disincentives to manipulate behavior. More recently, however, it has become apparent that, particularly when applied to certain kinds of work, such approaches can be ineffective or even frankly counterproductive. Instead of focusing on extrinsic rewards such as compensation, organizations and their leaders need to devote more attention to the intrinsic rewards of work itself. This article reviews this new understanding of rewards and traces out its practical implications for radiology today.

Original languageEnglish (US)
Pages (from-to)341-344
Number of pages4
JournalJournal of the American College of Radiology
Issue number5
StatePublished - May 2011


  • motivation
  • Psychology
  • radiologists
  • radiology
  • rewards

ASJC Scopus subject areas

  • Radiology Nuclear Medicine and imaging

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