The flu shot study

Using multiattribute utility theory to design a vaccination intervention

William B. Carter, Lee Roy Beach, Thomas Inui

Research output: Contribution to journalArticle

46 Citations (Scopus)

Abstract

Differences between the multiattribute utility (MAU) profiles of participants who had previously gotten flu shots and those who had not done so were used to design an informational brochure urging influenza vaccination. The effectiveness of the MAU brochure was evaluated in a VA ambulatory care clinic with a long-standing influenza vaccination program. The target population for the intervention was high-risk clinic patients who had not gotten a shot the previous year. Participants received either a letter urging them to get a flu shot, or a letter plus the informational brochure. A significantly larger proportion of the patients who received the brochure got shots; 36% versus 23% for the letter only. While a 13 percentage point increase is modest, influenza and related complications (preventable through vaccination) are the fourth-leading killers of older persons. Adding a MAU-based brochure to an ongoing vaccination program is inexpensive and may save additional lives.

Original languageEnglish (US)
Pages (from-to)378-391
Number of pages14
JournalOrganizational Behavior and Human Decision Processes
Volume38
Issue number3
DOIs
StatePublished - 1986
Externally publishedYes

Fingerprint

Pamphlets
Vaccination
Economics
Human Influenza
Health Services Needs and Demand
Ambulatory Care
Multi-attribute utility theory
Influenza
Multi-attribute utility

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Strategy and Management
  • Psychology(all)
  • Applied Psychology

Cite this

The flu shot study : Using multiattribute utility theory to design a vaccination intervention. / Carter, William B.; Beach, Lee Roy; Inui, Thomas.

In: Organizational Behavior and Human Decision Processes, Vol. 38, No. 3, 1986, p. 378-391.

Research output: Contribution to journalArticle

@article{255159db3f7f448c9c4739f8b47ab9b7,
title = "The flu shot study: Using multiattribute utility theory to design a vaccination intervention",
abstract = "Differences between the multiattribute utility (MAU) profiles of participants who had previously gotten flu shots and those who had not done so were used to design an informational brochure urging influenza vaccination. The effectiveness of the MAU brochure was evaluated in a VA ambulatory care clinic with a long-standing influenza vaccination program. The target population for the intervention was high-risk clinic patients who had not gotten a shot the previous year. Participants received either a letter urging them to get a flu shot, or a letter plus the informational brochure. A significantly larger proportion of the patients who received the brochure got shots; 36{\%} versus 23{\%} for the letter only. While a 13 percentage point increase is modest, influenza and related complications (preventable through vaccination) are the fourth-leading killers of older persons. Adding a MAU-based brochure to an ongoing vaccination program is inexpensive and may save additional lives.",
author = "Carter, {William B.} and Beach, {Lee Roy} and Thomas Inui",
year = "1986",
doi = "10.1016/0749-5978(86)90007-5",
language = "English (US)",
volume = "38",
pages = "378--391",
journal = "Organizational Behavior and Human Decision Processes",
issn = "0749-5978",
publisher = "Academic Press Inc.",
number = "3",

}

TY - JOUR

T1 - The flu shot study

T2 - Using multiattribute utility theory to design a vaccination intervention

AU - Carter, William B.

AU - Beach, Lee Roy

AU - Inui, Thomas

PY - 1986

Y1 - 1986

N2 - Differences between the multiattribute utility (MAU) profiles of participants who had previously gotten flu shots and those who had not done so were used to design an informational brochure urging influenza vaccination. The effectiveness of the MAU brochure was evaluated in a VA ambulatory care clinic with a long-standing influenza vaccination program. The target population for the intervention was high-risk clinic patients who had not gotten a shot the previous year. Participants received either a letter urging them to get a flu shot, or a letter plus the informational brochure. A significantly larger proportion of the patients who received the brochure got shots; 36% versus 23% for the letter only. While a 13 percentage point increase is modest, influenza and related complications (preventable through vaccination) are the fourth-leading killers of older persons. Adding a MAU-based brochure to an ongoing vaccination program is inexpensive and may save additional lives.

AB - Differences between the multiattribute utility (MAU) profiles of participants who had previously gotten flu shots and those who had not done so were used to design an informational brochure urging influenza vaccination. The effectiveness of the MAU brochure was evaluated in a VA ambulatory care clinic with a long-standing influenza vaccination program. The target population for the intervention was high-risk clinic patients who had not gotten a shot the previous year. Participants received either a letter urging them to get a flu shot, or a letter plus the informational brochure. A significantly larger proportion of the patients who received the brochure got shots; 36% versus 23% for the letter only. While a 13 percentage point increase is modest, influenza and related complications (preventable through vaccination) are the fourth-leading killers of older persons. Adding a MAU-based brochure to an ongoing vaccination program is inexpensive and may save additional lives.

UR - http://www.scopus.com/inward/record.url?scp=0023026408&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0023026408&partnerID=8YFLogxK

U2 - 10.1016/0749-5978(86)90007-5

DO - 10.1016/0749-5978(86)90007-5

M3 - Article

VL - 38

SP - 378

EP - 391

JO - Organizational Behavior and Human Decision Processes

JF - Organizational Behavior and Human Decision Processes

SN - 0749-5978

IS - 3

ER -