The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective

Jennifer Verbrugge, Malia Rumbaugh, Lola Cook, Jeanine Schulze, Mandy Miller, Laura Heathers, Vanessa Arnedo, Maggie Mc Guire Kuhl, Tatiana Foroud

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

Original languageEnglish (US)
Pages (from-to)326-328
Number of pages3
JournalJournal of Genetic Counseling
Volume27
Issue number2
DOIs
StatePublished - Apr 1 2018

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Research
Internet
Parkinson Disease
Biomarkers
Counselors

Keywords

  • Facebook
  • Genetic counseling
  • Parkinson disease
  • Recruitment
  • Social media advertising

ASJC Scopus subject areas

  • Genetics(clinical)

Cite this

The Promise and Pitfalls of Facebook Advertising : a Genetic Counselor’s Perspective. / Verbrugge, Jennifer; Rumbaugh, Malia; Cook, Lola; Schulze, Jeanine; Miller, Mandy; Heathers, Laura; Arnedo, Vanessa; Kuhl, Maggie Mc Guire; Foroud, Tatiana.

In: Journal of Genetic Counseling, Vol. 27, No. 2, 01.04.2018, p. 326-328.

Research output: Contribution to journalArticle

Verbrugge, J, Rumbaugh, M, Cook, L, Schulze, J, Miller, M, Heathers, L, Arnedo, V, Kuhl, MMG & Foroud, T 2018, 'The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective', Journal of Genetic Counseling, vol. 27, no. 2, pp. 326-328. https://doi.org/10.1007/s10897-017-0207-3
Verbrugge, Jennifer ; Rumbaugh, Malia ; Cook, Lola ; Schulze, Jeanine ; Miller, Mandy ; Heathers, Laura ; Arnedo, Vanessa ; Kuhl, Maggie Mc Guire ; Foroud, Tatiana. / The Promise and Pitfalls of Facebook Advertising : a Genetic Counselor’s Perspective. In: Journal of Genetic Counseling. 2018 ; Vol. 27, No. 2. pp. 326-328.
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