The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective

Jennifer Verbrugge, Malia Rumbaugh, Lola Cook, Jeanine Schulze, Mandy Miller, Laura Heathers, Vanessa Arnedo, Maggie Mc Guire Kuhl, Tatiana Foroud

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

Original languageEnglish (US)
Pages (from-to)326-328
Number of pages3
JournalJournal of Genetic Counseling
Volume27
Issue number2
DOIs
StatePublished - Apr 1 2018

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Keywords

  • Facebook
  • Genetic counseling
  • Parkinson disease
  • Recruitment
  • Social media advertising

ASJC Scopus subject areas

  • Genetics(clinical)

Cite this

Verbrugge, J., Rumbaugh, M., Cook, L., Schulze, J., Miller, M., Heathers, L., Arnedo, V., Kuhl, M. M. G., & Foroud, T. (2018). The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective. Journal of Genetic Counseling, 27(2), 326-328. https://doi.org/10.1007/s10897-017-0207-3